Cathy Su

“Mini-Me”: the cultural trend that luxury brands need to look out for in China

The birth of a child is a life-changing moment in many people’s lives and will influence the parents’ behaviour and consumption habits. As more and...

Pin Duo Duo: China e-commerce’s dark horse 

PinDuoDuo (PDD) has defied all odds to become one of China e-commerce’s fastest growing companies. Going up against (and winning) established giants...

The cultural and human forces shaping the kids’ nutrition space in China.

DSM, a science-based company numbering 23,000 people worldwide and specialising in solutions for Nutrition, Health & Sustainable Living hosted...

Designing and adapting your next winning product for the China market

Which sector(s) and products are growing the fastest, how are Chinese and foreign brands faring, and what are Chinese consumers searching for? As a...