Cathy Su

“Mini-Me”: the cultural trend that luxury brands need to look out for in China

The birth of a child is a life-changing moment in many people’s lives and will influence the parents’ behaviour and consumption habits. As more and more of China’s millennials become mothers, the ‘mini-me’ culture will start to impact even luxury brands.  Young...

Pin Duo Duo: China e-commerce’s dark horse 

PinDuoDuo (PDD) has defied all odds to become one of China e-commerce’s fastest growing companies. Going up against (and winning) established giants such as Tmall and JD.com is no small feat. Last year it overtook JD.com by number of active users and cemented their...

The cultural and human forces shaping the kids’ nutrition space in China.

DSM, a science-based company numbering 23,000 people worldwide and specialising in solutions for Nutrition, Health & Sustainable Living hosted their ‘Bright Kids Conference’ for the ANZ region in September 2019, and Sussex was invited to speak at the conference...

Designing and adapting your next winning product for the China market

Which sector(s) and products are growing the fastest, how are Chinese and foreign brands faring, and what are Chinese consumers searching for? As a foreign brand, what should you watch out for when designing, adapting and promoting a product in China?  These were the...