The Journey of Life EVENT CONCEPT:
Taking guests through the journey of life – that of parenthood and of Bayer’s brand history. The journey began from the main entrance of the building, over to the Reception Area, Bayer’s Heritage and Innovation Zone, bridged to the iconic Bayer’s Domes of Life – stories of parenthood and Bayer’s supporting products told in 3 different stages, concluded by a Bayer’s Daigou Hub and Product Overview Wall.
- Enhance brand awareness of Bayer Australia, and introduce Bayer’s broad brand portfolio to the Chinese Market
- Engage consumers and business partners through an interactive event experience like none other seen before, to distinguish the brand from other products selling on the CBEC market.
Working closely with the Bayer brand team and consulting with business partners, we created an extraordinary experiential event that was greatly shared on social media and through PR. Amplified through KOL content and livestreaming.
-Total Clippings: 24
-Total Impressions: 167,303,500 +
-Total Media Value: $272,955 +
-The event was a finalist in the ‘Australian Event Awards’ for 2017.