Alipay wants to promote usage amongst Chinese tourists, international students and Chinese residents in 4 major cities in both Australia and New Zealand during Chinese Golden Week, as the preferred payment mode.
- Hence, 4 tourists concentrated locations were activated during the Chinese Golden Week via a branded Alipay truck, where purchases made with Alipay can be redeemed for Alipay merchants, like cupcake, bubble tea.
- Promoter deliver Ali-passport to consumers and explain the mechanism to them near Ali-truck
- To get an ali-sticker on the passport by using Alipay to purchase at Alipay merchants
- To redeem the sweetie from the food truck by the sticker
– 6 PAID MEDIA ARTICLES RELEASED WITH 1 BONUS ARTICLE
11 BONUS BANNERS & 11 BONUS KOLS
– TOTAL MEDIA REDAERSHIP 55,789
– TOTAL MEDIA IMPRESSION (PLUS BONUS) 116,000