2018 Hyundai Sonata multi-cultural campaign

Challenge: 

Hyundai would like to expand and drive awareness and consideration of the Hyundai Sonata among the multi-cultural markets – specially the Chinese and Indian markets in Australia.

 

The Hyundai Sonata has a bold new design alongside a powerful engine that is guaranteed to thrill. It is also one of the most sensible sedan purchases you could make that has all the comfort and styling features you’d expect from a sedan. Together with our award winning customer care program with 5 years unlimited KM warranty, 10 year roadside support plan (when servicing with your Hyundai dealer), transferrable lifetime service plan that will help optimise your resale car value, makes Hyundai Sonata the most ideal car for the practical-minded.

 

 

What we have delivered:

Sussex was able to identify the niche opportunities for both Sydney and Melbourne metro areas, as well as the community hubs for the Chinese and Indian customers. While adhering to Hyundai's strict brand guidelines, we developed multiple sets of creatives that speak to the audiences.