2018 Moutai Sydney & Melbourne Airport outdoor ads

Moutai aims at reaching both Chinese and local business travelers, with a limited budget.

Based on the audience and insights, the team researched on the best single panels close to the airport, and handpicked the best sites in the market, given the creative at hand.

Client received comments and mentions from public almost every week, if not everyday. Both market awareness and sales increased significantly and client renewed the billboard contract for another year, as a result.