The biggest challenge we were facing while planning this CBME event was coming with up programs that cater to both traders and consumers. To put it simply, we needed to satisfy below objectives:
- Trader Program Objective:
- Improve brand awareness with mainland traders;
- Build a premium impression for mainland traders;
- Understand the trader’s background & business interests;
- Use traders’ Moment to promote Bayer Australia & create influence in their network;
- Set up recruiting mechanism & help distributors recruit traders.
- Visitor Program Objective:
- Improve brand awareness with mainland end consumers;
- Interact with the booth & learn key product features & benefits;
- Encourage trial & potential purchase in future.