CNTO: 5 States Airport Placement

CHALLENGE:

China National Tourist Office (CNTO) wants to promote China as a holiday destination amongst Australians.

CNTO has very minimal promotion in the last 20 years, while other Asian destinations had promoted heavily themselves to Australians.

 

SOLUTION:

We booked outdoor panels near airports at 5 major states as well as tram wrap, highlighted China’s iconic destinations in an impactful way.