Projects

Lighting Up Hope – GSK Australia Partners Engagement

B2B Corporate & Community Event"Lighting UP HOPE"GSK Australia Partners SUMMITEvent Objective Increase emotional and memorable engagement amongst VIP Daigou partners of new products. Refresh Daigou’s knowledge on GSK product benefits and to build relationship and...

BUPA

Brand AwarenessBUPA - Wechat campaignObjective One of the leading insurance brands in Australia reached out to us with a brief to lift brand awareness and enhance brand distinction amongst Chinese travelling and migrating to Australia. We created in-language...

Air China – Celebrating 30 Years in Australia

Public EventAIR CHINA - Celebrating 30 YEARS IN AUSTRALIA Air China is an iconic brand representing both its country of origin and the highest aviation standards. The dedicated Asian Marketing Division at Sussex was trusted with initiating, creating, managing...

Travel China – Silk Road

Brand ActivationCHINA NATIONAL TOURISM OFFICEThere is no agency in Australia better positioned to service the communications needs of the Chinese National Tourist Office than Sussex. Our MD is Chinese as are many of our staff. Not only do we bring a wealth of relevant...