Social Media Campaign
Bayer Social Media Contents
Sussex Australasia has been offering our Social media service to the Bayer’s social teams since 2018.
We have created contents and managing these across a fews
cross-border social media platforms and accounts:
1. Bayer WeChat
2. Bayer Weibo,
3. Elevit Weibo.
Overall we have seen an x1.8 times growth across these social accounts and our relationship with both Chinese consumers and Daigous have strengthened. In 2019 we focus this year’s social media planning on the following aspects and based on the above we have developed the following 5 major content types, which have been the paramount pillars of our social content creation.
Social Topics approach:
Put Chinese and Australian social dates as scenario to communicate brand and products.
Lifestyle and Products approach:
Introduce products in a lifestyle context which bring brands closer to consumers’ life
Product focused visual to highlight products’ KSP.
Channel Support POS
Cooperate with key Chinese channels to promote brands and products